Problems with Heat Transfer Labels
In 2009, Cupid Intimates, a manufacturer of women’s intimate apparel, came to Inkcups with an increasingly common problem for manufacturers:
“They were having a hard time getting their thermal transfer labels to adhere,” Paul Strunk, Inkcups’ Southeast Sales Manager said. “And with a 3-4 week lead time for ordering, they were finding it difficult to keep the labels in stock.”
Developed in the late 1940s, thermal or heat transfer technology has long been a standard for apparel labels. Using a thermal transfer printer, labels are affixed by melting a coating of ribbon.
In more recent years, however, tagless pad printing has been gaining ground as an alternative. By printing label information directly onto their fabric, manufacturers avoid many of the hazards associated with traditional methods.